Introducing Lodestone
Extrafemi’s flagship product: a small library that keeps AI-powered tools working when free or cheap models fail, and the day of failures that made us build it.
Read the article: Introducing LodestoneWhere Craft Meets Applied Discipline
The Extrafemi Group is a Lagos-founded enterprise operating six standing divisions — design, product, capital, data, research and publishing — each run to the same standard, delivering work that compounds.
Our work has been seen on
From the desk
Featured Insights
No Nigerian Owns Their Land
The Land Use Act of 1978 means you hold a government license, not a title — and the 1999 Constitution makes it almost impossible to change.
Read the article: No Nigerian Owns Their Land (opens in a new tab)100 Days of Hormuz: What the Data Actually Shows
That arc, $72 to $144 to $94, is the fingerprint of this conflict on the global economy — the sharpest oil price surge since 1973.
Read the article: 100 Days of Hormuz: What the Data Actually Shows (opens in a new tab)The Complete Guide to Buying Solar on Credit in Lagos
You don't need ₦500,000 sitting in your account. You just need a salary.
Read the article: The Complete Guide to Buying Solar on Credit in Lagos (opens in a new tab)Financial Literacy in North Cyprus
Our involvement in the North Cyprus Banks Association's project, "Hesabını Bilen Kıbrıs" — a cornerstone for economic empowerment.
Read the article: Financial Literacy in North Cyprus (opens in a new tab)Real results
Client Impact
$12,000+Saved since 2020
IT Support
The Hidden IT Role That Saved a Client Over $12,000
Domain management, systems policy and clean handoffs behind the scenes — the kind of role that rarely makes headlines but saves real money on renewals, downtime and loss prevention.
Read the article: The Hidden IT Role That Saved a Client Over $12,000 (opens in a new tab)₦MillionsSaved in ad spend
Tiger Brands – Dangote Flour Mills
On Earning the Title: We Solve Business Problems, Part 2
A factory-floor conversation overheard about a "Buy One, Get One Free" campaign became the catch that saved Tiger Brands-DFM millions of naira in advertising.
Read the article: On Earning the Title: We Solve Business Problems, Part 2 (opens in a new tab)~80%Cost reduction
Wakafire Photography
On Earning the Title: We Solve Business Problems, Part 1
A 98-room Lagos hotel needed photography for banners and calendars. The cheapest quote came in at ₦1m+ (~$5,000 in 2015) — shot instead on a TECNO Phantom phone.
Read the article: On Earning the Title: We Solve Business Problems, Part 1 (opens in a new tab)A note from the founder
When Extrafemi started in Lagos in 2013, it was one retainer — a gold refiner who needed a website built properly. Twelve years on, that same standard now runs through six divisions: the studio that does the client work, the lab that ships our own tools, the desk that researches and reports, the press that publishes, and the capital arm that backs what we believe in.
Different mediums, the same discipline: refine it until it holds up.
Obasa Olorunfemi · Founder, The Extrafemi Group
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