Policy
Jun 2026
No Nigerian Owns Their Land
The Land Use Act of 1978 means you hold a government license, not a title — and the 1999 Constitution makes it almost impossible to change.
Read the articleWhere Craft Meets Applied Discipline
The Extrafemi Group is a Lagos-founded enterprise operating six standing divisions — design, product, capital, data, research and publishing — each run to the same standard, delivering work that compounds.
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From the desk
Featured Insights
Data
Jun 2026
100 Days of Hormuz: What the Data Actually Shows
That arc, $72 to $144 to $94, is the fingerprint of this conflict on the global economy — the sharpest oil price surge since 1973.
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Guide
Mar 2026
The Complete Guide to Buying Solar on Credit in Lagos
You don't need ₦500,000 sitting in your account. You just need a salary.
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Community
May 2025
Financial Literacy in North Cyprus
My involvement in the North Cyprus Banks Association's project, "Hesabını Bilen Kıbrıs" — a cornerstone for economic empowerment.
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Commerce
Apr 2025
TEMU's Nigerian Takeover
Now that we're all importers… what's next for a changed e-commerce landscape?
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Tools
Mar 2025
The "No-Code" Stack
Here is the stack we use at Extrafemi — the tools behind the studio's client and product work.
Read the articleReal results
Client Impact
$12,000+Saved since 2020
Client Impact · IT Support
The Hidden IT Role That Saved a Client Over $12,000
Domain management, systems policy and clean handoffs behind the scenes — the kind of role that rarely makes headlines but saves real money on renewals, downtime and loss prevention.
Read the article₦MillionsSaved in ad spend
Client Impact · Tiger Brands – Dangote Flour Mills
On Earning the Title: I Solve Business Problems, Part 2
A factory-floor conversation overheard about a "Buy One, Get One Free" campaign became the catch that saved Tiger Brands-DFM millions of naira in advertising.
Read the article~80%Cost reduction
Client Impact · Wakafire Photography
On Earning the Title: I Solve Business Problems, Part 1
A 98-room Lagos hotel needed photography for banners and calendars. The cheapest quote came in at ₦1m+ (~$5,000 in 2015) — shot instead on a TECNO Phantom phone.
Read the articleA note from the founder
When I started Extrafemi in Lagos in 2013, it was one retainer — a gold refiner who needed a website built properly. Twelve years on, that same standard now runs through six divisions: the studio that does the client work, the lab that ships our own tools, the desk that researches and reports, the press that publishes, and the capital arm that backs what we believe in.
Different mediums, the same discipline: refine it until it holds up.
Obasa Olorunfemi · Founder, The Extrafemi Group
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